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Double Diamond, my passion project, is a conversation series about design.

You can watch these conversations on Substack, listen on Spotify or Apple Podcasts, or follow the project on Twitter, LinkedIn, or Luma.

What makes a great designer?

0:000:00Watch on Substack

Jenny Wen, Design Lead at Anthropic thinks shipping is the new core skill - one that designers either have or they don't. The ability to actually ship something good is what she considers the baseline now.

0:000:00Watch on Substack

Carl Rivera, Chief Design Officer at Shopify states clearly that craft is the starting point - he wants to see that you can produce design that "looks wonderful." But once that's established, he's really screening for curiosity. The designers who stand out to him are the ones who are constantly asking questions, pulling from new references, and applying what they learn.

0:000:00Watch on Substack

Simon Corry, Sr. Director of Product Design at Ramp is also looking for that same curiosity. "That natural curiosity, that fun in the details, that's what I'm looking for," he says. The great designers ask probing questions and want to understand.

0:000:00Watch on Substack

Dylan Babbs, Co-Founder & CTO at Profound views design excellence through a 3-part framework: visual design, product design, and design engineering. "You can no longer just be a designer that does one thing," he says. At Profound, every designer has to have at least two of those three.

0:000:00Watch on Substack

Xiulung Choy, Head of Design at Graphite maintains that there's "continued value in being really great visual problem solvers," meaning, design thinking. He continues by saying that if you're designing software, "it's really critical for you to understand how that software is built." The best designers, he argues, can span both design thinking and technical competence.

0:000:00Watch on Substack

Arjun Mahesh, Head of Design at Hebbia offers one final piece of advice. After everything these leaders have said - ship, stay curious, build, maintain a high bar for craft - there's still one more thing a designer can do... start a podcast.

Each of these conversations brought new perspectives, ideas, or framings of topics like this one. I made this tool to let you explore your own curiosity - ask my guests anything you'd like to know. Maybe they'll have an answer.

John Falcone - software designer, community builder, and techno-optimist.

I'm currently automating global supply chains at Desteia and building NYC's home for design at Double Diamond. Connect with me on Twitter, Linkedin, or via .

At Desteia, I help supply chain operators use agents to manage their shipments. Each shipment gets a chat thread that aggregates its context, centralizes updates, and flags issues.

Desteia's users have often never used an LLM. Below are some interactions I've explored as I focus on improving how the agent communicates what it's done, what it's doing now, and when it needs human input. This is an ongoing effort and the most important one in my role.

I created Desteia's visual identity, drawing inspiration from airplane HUDs and radars.

I make custom tools all the time. Some stick around, and some are disposable by design. The example below is a tool I made that can take any image and turn it into a brand-aligned visual asset.

If you'd like to see more work, feel free to reach out. I'm planning on uploading more soon - follow me on Twitter to keep up.

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