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What makes a great designer?

Through Double Diamond, I've had the privilege of learning from some of the world's best minds in product and design.

You can watch my interviews on Substack, listen on Spotify or Apple Podcasts, or follow the project on Twitter, LinkedIn, or Luma.

Now... what makes a great designer?

0:000:00Watch on Substack

Jenny Wen, Design Lead at Anthropic thinks shipping is the new core skill - one that designers either have or they don't. The ability to actually ship something good is what she considers the baseline now.

0:000:00Watch on Substack

Carl Rivera, Chief Design Officer at Shopify states clearly that craft is the starting point - he wants to see that you can produce design that "looks wonderful." But once that's established, he's really screening for curiosity. The designers who stand out to him are the ones who are constantly asking questions, pulling from new references, and applying what they learn.

0:000:00Watch on Substack

Simon Corry, Sr. Director of Product Design at Ramp is also looking for that same curiosity. "That natural curiosity, that fun in the details, that's what I'm looking for," he says. The great designers ask probing questions and want to understand.

0:000:00Watch on Substack

Dylan Babbs, Co-Founder & CTO at Profound views design excellence through a 3-part framework: visual design, product design, and design engineering. "You can no longer just be a designer that does one thing," he says. At Profound, every designer has to have at least two of those three.

0:000:00Watch on Substack

Xiulung Choy, Head of Design at Graphite maintains that there's "continued value in being really great visual problem solvers," meaning, design thinking. He continues by saying that if you're designing software, "it's really critical for you to understand how that software is built." The best designers, he argues, can span both design thinking and technical competence.

0:000:00Watch on Substack

Arjun Mahesh, Head of Design at Hebbia offers one final piece of advice. After everything these leaders have said - ship, stay curious, build, maintain a high bar for craft - there's still one more thing a designer can do... start a podcast.

Each of these conversations taught me something new about design; a new idea, a new perspective, or a new way to frame something I'd felt intuitively but hadn't had the words for.

I made this experience to let you explore your own curiosity - and in the process, hopefully learn something from these leaders yourself, just as I have.

I lead design at Desteia, where I help physical goods cross international borders sans human intervention. I started and run Double Diamond, a live podcast and event series about product, design, and AI. Let's connect on Twitter, Linkedin, or via .

Agent Inbox

Desteia 2026

At Desteia, I help supply chain operators use agents to automate the tedious, repetitive work of manging customs documents for international imports. The primary surface through which Desteia's users interact with their agents is the Inbox; an rotating collection of chat threads that aggregate context and updates for each shipment.

If you (like me) spend hours every day in a CLI or agent orchestrator, you've likely developed an understanding of how to use these "ai tools". Desteia's users have often never used an LLM - let alone an agent manager. Below are some interactions I've explored as I focus on improving how the agent communicates what it's done, what it's doing now, and when it needs human input. This is an ongoing effort and the most important one in my role.

Desteia Visual Identity

Desteia 2025

I created Desteia's visual identity. I drew inspiration from radars and airplane HUDs, developing a distinct high-contrast, heavily geometric brand.

I make custom tools all the time. Some stick around for a while, and some are disposable by design. Below is an example: a tool I made that can take any image and turn it into a brand-aligned image, gif, or video.

If you'd like to see more work from Desteia or work from other projects, feel free to reach out. I'm planning on uploading more work soon - follow me on Twitter, where I share what I'm up to with decent regularity.

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