John Falcone • Product Builder & Designer

Currently building product with Desteia and community with Double Diamond.

Previously designed at Microsoft and Oracle.

Based in NYC.

Currently building product at Desteia
and community at Double Diamond.

Previously, Microsoft and Oracle.

Based in NYC.

Work ↓

Work

Pipekit

CloseFactor [UX]

CloseFactor [DS]

Oracle

JWT NYC

Workflow Metrics Dashboard

Pipekit (YC S21)

| 2024

Designing and launching an enterprise-tier observability plane for Argo Workflows as a mechanism through which to pivot Pipekit to product-led growth.

Outcomes

established

PLG motion

drove

top-of-funnel leads

Workflow Metrics Dashboard

Pipekit (YC S21)

| 2024

Designing and launching an enterprise-tier observability plane for Argo Workflows as a mechanism through which to pivot Pipekit to product-led growth.

Workflow Metrics Dashboard

Pipekit (YC S21)

| 2024

Designing and launching an enterprise-tier observability plane for Argo Workflows as a mechanism through which to pivot Pipekit to product-led growth.

Outcomes

established

PLG motion

drove

top-of-funnel leads

Buying Indicator Redesign

CloseFactor

| 2022 - 2023

Defining a scalable framework for CloseFactor’s most strategic user-facing insight and redesigning two of the platform’s most critical workflows.

Outcomes

2.3x

repeat feature use

+25%

avg. sessions/mo

Buying Indicator Redesign

CloseFactor

| 2022 - 2023

Defining a scalable framework for CloseFactor’s most strategic user-facing insight and redesigning two of the platform’s most critical workflows.

Buying Indicator Redesign

CloseFactor

| 2022 - 2023

Defining a scalable framework for CloseFactor’s most strategic user-facing insight and redesigning two of the platform’s most critical workflows.

Outcomes

2.3x

repeat feature use

+25%

avg. sessions/mo

CloseFactor Design System

CloseFactor

| 2022 - 2023

Designing and implementing the CloseFactor Design System, bringing consistency and beauty to page layouts, component use, interaction use, and more.

Outcomes

standardized

ux & ui

faster

build timelines

CloseFactor Design System

CloseFactor

| 2022 - 2023

Designing and implementing the CloseFactor Design System, bringing consistency and beauty to page layouts, component use, interaction use, and more.

CloseFactor Design System

CloseFactor

| 2022 - 2023

Designing and implementing the CloseFactor Design System, bringing consistency and beauty to page layouts, component use, interaction use, and more.

Outcomes

standardized

ux & ui

faster

build timelines

Retail Innovations

Oracle

| 2019 - 2021

Designing an AI-powered personal assistant for Target’s mobile app built on Oracle’s Digital Assistant platform. Collaborative venture between Oracle and Target.

Outcomes

modernized

mobile ux

integration

of AI platform

Retail Innovations

Oracle

| 2019 - 2021

Designing an AI-powered personal assistant for Target’s mobile app built on Oracle’s Digital Assistant platform. Collaborative venture between Oracle and Target.

Retail Innovations

Oracle

| 2019 - 2021

Designing an AI-powered personal assistant for Target’s mobile app built on Oracle’s Digital Assistant platform. Collaborative venture between Oracle and Target.

Outcomes

modernized

mobile ux

integration

of AI platform

Pillow Talk

J. Walter Thompson

| 2017

Designing and building Pillow Talk - a smart pillow that lets loved ones send goodnight messages directly to your pillow using Ense’s voice-sharing API.

Outcomes

creation

of new device

integration

of client API

Pillow Talk

J. Walter Thompson

| 2017

Designing and building Pillow Talk - a smart pillow that lets loved ones send goodnight messages directly to your pillow using Ense’s voice-sharing API.

Pillow Talk

J. Walter Thompson

| 2017

Designing and building Pillow Talk - a smart pillow that lets loved ones send goodnight messages directly to your pillow using Ense’s voice-sharing API.

Outcomes

creation

of new device

integration

of client API

Approach

I work at the intersection of product and design, using design as the execution arm of strategic product thinking. I build things people buy, keep using, and share - creating the growth loops that build businesses. If you need a label, think hybrid PM/Designer.

John Falcone
blends strategy with design
to build high-impact digital products.

John Falcone
blends strategy
with design
to build
high-impact
digital products.

Workflow Metrics Dashboard

Workflow Metrics Dashboard

Workflow Metrics Dashboard

Buying Indicator Redesign

Buying Indicator Redesign

Buying Indicator Redesign

CloseFactor Design System

CloseFactor Design System

CloseFactor Design System

Retail Innovations

Retail Innovations

Retail Innovations

Pillow Talk

Pillow Talk

Pillow Talk

Approach

I work at the intersection of product and design, using design as the execution arm of strategic product thinking. I build things people buy, keep using, and share - creating the growth loops that build businesses. If you need a label, think hybrid PM/Designer.

Let's build.

Let's build.

Let's build.

John Falcone blends strategy with design to build high-impact digital products.

John Falcone blends strategy with design to build high-impact digital products.

Workflow Metrics Dashboard

Workflow Metrics Dashboard

Workflow Metrics Dashboard

Buying Indicator Redesign

Buying Indicator Redesign

Buying Indicator Redesign

CloseFactor Design System

CloseFactor Design System

CloseFactor Design System

Retail Innovations

Retail Innovations

Retail Innovations

Pillow Talk

Pillow Talk

Pillow Talk

Approach

I work at the intersection of product and design, using design as the execution arm of strategic product thinking. I build things people buy, keep using, and share - creating the growth loops that build businesses. If you need a label, think hybrid PM/Designer.

Let's build.

Let's build.

Let's build.

John Falcone
blends strategy with design
to build high-impact digital products.

John Falcone
blends strategy
with design
to build
high-impact
digital products.