I'm John - nice to meet you.

I'm John - nice to meet you.

I'm John - nice to meet you.

I’m a product builder who works at the intersection of strategy and design - using design as the execution arm of strategic product thinking to launch products that drive adoption, deepen engagement, and create compounding growth loops.


Over the past seven years, I’ve partnered with founders and product leaders across early-stage startups and large organizations, shaping product vision and delivering high-craft design execution. My experience spans Design, PM, and UXR capacities, allowing me to move fluidly between strategic thinking and heads-down building.

Experience

Desteia

Backed by

Village Global

Product & Design Lead

Early 2025 - Present

Automating cross-border trade. Find out more at desteia.com.

Microsoft

Senior Product Designer

Late 2023 - Early 2025

Building Microsoft’s new design system for web-based e-commerce experiences. This new design system will deliver a visually innovative, highly interactive, and exceptionally accessible unified retail experience across devices and localities.

Pipekit

Backed by

Backed by

Y-Combinator (YC S21)

Design Partner

Late 2023 - Early 2025

Owning the design function for core platform experiences, launching net-new features and managing ongoing design iterations. Fractional role.

Platform Venture Studio

Design Partner

Early 2024 - Late 2024

Provided design strategy and end-to-end execution to support Platform's early-stage portfolio companies. Focused on building MVPs for foundational product workflows, establishing design systems, and supporting crucial PLG initiatives. Fractional role.

CloseFactor

Backed by

Sequoia Capital & Vertex Ventures

Product Design Lead

Late 2021 - Mid 2023

As CloseFactor’s first design hire (employee #6), I owned design for the platform’s core workflows, was directly involved in the research, design, development, launch, and iteration of multiple new products, and created the CloseFactor Design System.

Oracle

Product Designer, Global Business Units

Early 2021 - Late 2021

Owned product redesign and feature expansion initiatives for legacy portfolio products across multiple product verticals. Delivered tangible usability and quality-of-life improvements, improving usability and accessibility across multiple GBU portfolio products.

Product Designer, Cloud Engineering

Mid 2019 - Early 2021

Designed and prototyped fully-custom enterprise-tier applications for IT, Marketing, and BizOps stakeholders at some of Oracle’s largest accounts.

PNC

UX Designer

Mid 2018 (Internship)

Designed and prototyped new features for PNC Online Banking’s web environment, improving user access to security features and disambiguating previously confusing workflows.

J. Walter Thompson

UX Designer

Mid 2017 (Internship)

Developed Pillow Talk in collaboration with Ense NYC, creating a working prototype of a new kind of smart device through which to demonstrate the impressive capabilities of Ense’s voice API.

Let's build.

© 2025 John Falcone

Let's build.

© 2025 John Falcone

Let's build.

© 2025 John Falcone